Rooted in Coimbatore’s tradition and raised around craftsmanship, he saw how the mangalyam isn’t just jewellery—it’s emotion, culture, and commitment. When others chased trends, he chose meaning.

He started Sri Muhurtha Jewels to preserve the purity of tradition and make authentic, lightweight gold jewellery accessible to every South Indian bride.

Driven by honesty, simplicity, and a love for heritage, he’s not just building a business—
He’s protecting a tradition.